There are so many saying and clichés about home: it is where the heart is and so much more. Your homepage may not be where you live, but it is the place where your ecommerce website lives. All other pages are simply extensions of this page—the rooms that are attached to it. It is important that your homepage be as good as it can possibly be, because it is not just your visitors’ first impression; it is the home and heart of your website. Read the rest

Blogs are a great way of wooing your customer base and keeping a constant flow of fresh content into your ecommerce website. However, many people struggle to find new content for their blogs and to keep that content interesting. If your ecommerce website blog is feeling a little stagnant, here are a few ways to come up with new and relevant content. Read the rest

Mobile marketing is certainly the wave of the future, but is it the wave of your future? Here are a few facts and statistics to help you make that decision. Read the rest

Online Reputation Management is one of the fields of the future. Word travels fast on the internet, so it is important to identify any negative buzz about your ecommerce website and deal with it quickly. Many ecommerce website owners take this to an extreme, spending large blocks of time searching for themselves and their competition. Your time is too valuable for this, which is why you need to learn to use a Google Alert. Read the rest

If you are like many ecommerce website owners, you probably have a relatively small marketing and advertising budget. This means that every penny needs to be spent in a way that brings in more pennies. However, large programs like AdWords can be frustrating if you do not know how to design a campaign for maximum efficiency. Here is a guide to doing just that. Read the rest

Black hat techniques—that is, sneaky and dishonest search engine optimization—are unfortunately rather common in the ecommerce world. After all, if a consultant claims that they can get your site into the first page of results for all of your keywords, you are probably not going to ask a lot of questions about how. However, this can be very destructive for your website if the powers that be discover your less-than-legit methods. A good example that we saw this spring is well-known retailer JCPenney. Read the rest

If you are like many ecommerce website owners, you have noticed a certain disturbing trend: potential customers come to your website, peruse your products, add them to their shopping cart, and then mysteriously go AWOL before completing their order. If you are noticing this pattern, you are not alone. Shopping cart abandonment is one of the most frustrating and most common problems in dealing with ecommerce. If you are having this problem, here are a few tips that can help fix this phenomenon. Read the rest

Summer reading is somewhat of a cult thing in the United States. We love to stretch out in the sun with a great book! There is nothing wrong with that and it probably helps you to unwind from the day-to-day stresses of running your ecommerce website. However, your business will be better if you can take a break from the novels and light reading to fit in one of these books. Read the rest

Every successful ecommerce websites gets to the point where the owner cannot do it all. At some point, you have to either hire employees or outsource. Outsourcing is usually the better option for smaller businesses, because it offers a wide range of experts without the headaches, expense and commitment of hiring an employee. However, it can be more difficult to make the choice about which duties should be outsourced. Here is a short guide to making that all-important decision. Read the rest